Picking the right keywords and keyword phrases is one of the most important steps in successful search engine optimization (SEO). Increasing traffic to your site is a priority, but attracting the right audience is a necessity. Choosing the most effective keywords to connect with your target market can take time and research, but the results will be worth it.

CPC of keyword.

The cost per click (CPC) is the amount that advertisers pay for a single click for this keyword in Google Ads. There could be a reason why high volumes phrases do not bring better results because people might not even be bidding on it. This will have higher CPC and perhaps still not increase your rate of conversion. My advice is to always be careful and be aware of these “trap” keywords.

Target market

A target audience profile is a detailed breakdown of a specific type of customer you’re trying to reach with your marketing efforts. Depending on your business goals, products, and target customers, you might create several different target audience personas to represent the types of people you would like to engage. You might sell a specific kind of product. Thus your impression for certain keywords won’t be huge. You have a narrow target market that knows what they want on a specific level, which will not be the majority of the people. If your strategy revolves around long tail keywords, then do not be scared off by low number turnout.

The price of your offer

Everyone in the world whether the rich or poor, they always have their say whenever they see the price of a product and their reaction towards it. Typically, the amounts you are willing to spend on ads definitely increase your price. If you have a cheap product, however, it will not make sense to  pay for expensive keywords because of the profit margin being that low.

The purpose of your Google ads

Always keep your end campaign goal in your mind. There are very many reasons you might need to run your ads on paid platforms, whether for traffic or to create awareness it should always be a purpose that is worth getting into. If you are simply gaining awareness in the market, you might just consider your goggle ads to be a price of entry, and total conversions won’t be defining your metric.

Keyword performance

Your click through rate (CTR) and CPC for a given keyword are great starting points. But the real test for this will be at the conversion rate stats.

Long tail keywords

Often it is considered that long tail keywords and medium tail keywords are the best to go in the SEO field. Shorter keywords are incredibly competitive simply because of the larger number of visits they represent. However, their ROI is relatively low as compared to when one uses medium tail keywords. Therefor with long tail and medium tail keywords, you can narrow down your target market better.

PPC Markting service is inorganic way of getting customers, however, it is at a cost to the business. This is contrary to SEO Markting service  that a business can use to rank higher on search engine so that they get a better share of organic traffic who are more easy to convert to customers.

For Search engine marketing services, Digital Africa Agency is the leading digital markting company in Kenya and Africa that has  many clients penetrate into the market through cross cutting online strategy that is proven to work across all the industries.

Donny white